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  All formulas are natural, clean beauty at its best
  We never test on animals
  All formulas are full of high performing ingredients, combining the power of nature and science
  We care for the planet and constantly look for the most sustainable materials to use in our packaging.
  Our products are responsibly manufactured in Europe
  What our customers say
4.8 | 1318 reviews
  OUR LATEST ARRIVALS
Our iconic Ruby Red Nail Color just got a conscious upgrade - reformulated to be 85% biosourced while still delivering the same bold, glossy finish you love.
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  OUR CONSCIOUS BEAUTY JOURNEY
Dedicated to transforming the beauty industry by combining science with ethics to be at the forefront of beauty activism.