CREATED BY NATURE, DESIGNED TO NURTURE

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All formulas are natural, clean beauty at its best

We never test on animals

All formulas are full of high performing ingredients, combining the power of nature and science

We care for the planet and constantly look for the most sustainable materials to use in our packaging.

Our products are responsibly manufactured in Europe

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OUR LATEST ARRIVALS

Uncover your natural essentials! Discover our latest arrivals, made to enhance your beauty naturally.

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  • Nail Color

    Add a pop of color and shine to your nails with our breathable, long-lasting nail polishes, available in a stunning range of shades to suit every style.

  • Eyes

    Curated eye products crafted with the finest natural ingredients to define and enhance your lashes with long-lasting results.

  • Lips

    Elevate your lip routine with our natural lip products, infused with planet-based ingredients, essential oils, and actives for vibrant, nourished lips.

  • Nail Care

    Treat your nails to the ultimate in care with our nourishing treatments, designed to hydrate, strengthen, and protect, promoting healthy, beautiful nails.

OUR CONSCIOUS BEAUTY JOURNEY

Dedicated to transforming the beauty industry by combining science with ethics to be at the forefront of beauty activism.

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Uncover your natural essentials

Rediscover your glow with our carefully crafted solutions.
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Natural Vegan Lipstick Coral Natural Vegan Lipstick Coral

Natural Vegan Lipstick Coral

Try our best-selling bright Coral shade
£12.99
£12.99
Breathable Vegan Nail Polish Lilac Delight Breathable Vegan Nail Polish Lilac Delight

Breathable Vegan Nail Polish Lilac Delight

Always a fan favourite
£8.99
£8.99
Breathable Vegan Nail Polish Dark Fuchsia Breathable Vegan Nail Polish Dark Fuchsia

Breathable Vegan Nail Polish Dark Fuchsia

Rich and shiny deep redish
£8.99
£8.99
Breathable Vegan Nail Polish Burnt Coral Breathable Vegan Nail Polish Burnt Coral

Breathable Vegan Nail Polish Burnt Coral

Try a fresh summery pop of colour
£8.99
£8.99
Natural Vegan Lipstick Ruby Natural Vegan Lipstick Ruby

Natural Vegan Lipstick Ruby

Always feel glamorous
£12.99
£12.99
Natural Vegan Lipstick Petalia Natural Vegan Lipstick Petalia

Natural Vegan Lipstick Petalia

Charming and playful look
£12.99
£12.99
Natural Vegan Lipstick Almond Natural Vegan Lipstick Almond

Natural Vegan Lipstick Almond

Your new favourite nude lipstick
£12.99
£12.99
Natural Vegan Black Mascara Natural Vegan Black Mascara

Natural Vegan Black Mascara

Extra volume and length
£13.99
£13.99
Breathable Vegan Nail Polish Soft Cotton Breathable Vegan Nail Polish Soft Cotton

Breathable Vegan Nail Polish Soft Cotton

Natural soft white nail polish
£8.99
£8.99
Breathable Vegan Nail Polish Dark Coal Breathable Vegan Nail Polish Dark Coal

Breathable Vegan Nail Polish Dark Coal

Perfect opaque black for an intense look
£8.99
£8.99

What our customers say

4.8 | 12 reviews

5.00

"First time using this type of nail polish and it did not disappoint
Plus factor it being Halal and Vegan friendly, was cautious because I was using it on my 7 year old daughter, there was no toxic smell as you get from other nail varnishes."

Azza
12/07/2022
5.00

"This applies easily and has a a subtle yet professional look. It stays on well but may need a couple of touch ups during the day. It looks good.."

Wendy Jones
01/22/2023
5.00

"I absolutely love that mascara! It does not make my eyelashes clumpy, but instead they are all separated and look nice and open.."

Ana
07/03/2024

See the beauty in action

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