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All formulas are natural, clean beauty at its best

We never test on animals

All formulas are full of high performing ingredients, combining the power of nature and science

We care for the planet and constantly look for the most sustainable materials to use in our packaging.

Our products are responsibly manufactured in Europe
What our customers say
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OUR LATEST ARRIVALS
Our iconic Ruby Red Nail Color just got a conscious upgrade - reformulated to be 85% biosourced while still delivering the same bold, glossy finish you love.
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OUR CONSCIOUS BEAUTY JOURNEY
Dedicated to transforming the beauty industry by combining science with ethics to be at the forefront of beauty activism.